For this concept I have chosen an already existing campaign “You Can Be Anything” from Barbie - Mattel company. They want girls to realize their potential and feel empowered. The colors and theme were already set for me, Barbie’s signature pink color and the logo. I selected a 1/18 1968 Fiat as my car model. It's rounded form makes it appear welcoming and the decal design further I used for promotional items: posters, billboards, and clothing.