Rebuilding Barbuda: Building a Place to call Home
Our Purpose
Super Four is a small design team made up of four people: Clarissa Ferguson (President), Anna Bacon (Creative Director), Isabeau Phillips (Designer) and Jordan Moore (Designer). What makes our company a bit different is that we truly care for our clients and aim to make our client’s ideas come to life. However, we also care about the well-being for the victims that have been affected by Hurricane Irma. Our purpose is not always about creating special designs or flashy advertisements, we want others to be aware of the devastation in Barbuda and encourage others to help.
Marketing Situation
The Caribbean Islands have taken a major hit from Hurricane Irma and received heavy damage. Barbuda was completely wiped out, and now the population is 0 because the people had to flee the island for shelter, especially after Hurricane Jose followed Irma’s path of destruction just days later. Action was needed to take place and many organizations including the American Red Cross started fund-raisers. While many of these fund-raisers have a broad focus on all of the islands and other places around the world, we wanted to focus on rebuilding Barbuda teaming up with the American Red Cross since Barbuda got the brunt of the hurricane.
For our team we each were assigned to a specific job, however, we still melded all our ideas and concepts together so we could have a more unified campaign.
Clarissa Ferguson: Posters/Website
Anna Bacon: Website/Brochure/Merchandise
Isabeau Phillips: Magazine
Jordan Moore: Infographic Brochure
Posters
Web-store / Website
Magazine Articles
Infographics / Brochure
